Royal Cozyfires Brand Identity
Brand Identity- Elevating the unqiue value propositon
Over the past 20 years Perfect Circle has developed a niche experience in working with domestic appliance manufacturers, helping them to maximize the market potential for their products.
This experience prompted Royal Cozyfires to contact Perfect Circle. Royal Cozyfires is a branded manufacturer of domestic gas and electric fires owned by Crosslee PLC, with fires made to exacting standards its UK manufacturing facility in Yorkshire.
Royal Cozyfires recognised the trend in the UK market towards decorative gas and electric fires driven by increasing interest in home ownership and interior design, combined with the increased availability of imported low cost alternatives imported from the Far East.
Royal Cozyfires answered this trend by developing a new range of gas and electric fires of a contemporary design to supplement its more traditional range of fires. It also initiated a repositioning strategy to elevate the brand value and move the target audience towards its range of high quality, design focused products.
Through a market research project Royal Coxyfires identified that their target audience felt their existing brand identity was dated. This initiated a rebrand strategy and provided the catalyst for all the further communications developed by Perfect Circle. For further information on this rebrand strategy vist of brochure page where you can request a detailed case study.
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