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White Knight Rebrand

Brand Identity- Rebrand UK's leading appliance range

Developing creative concepts to launch multi-million pound domestic appliance products is an area where Perfect Circle has the experience to deliver.  White Knight worked with Perfect Circle to elevate the perception of the White Knight brand with existing and potential consumers.  To meet the brief Perfect Circle develop a concept of ‘White Knight - welcome to a dryer world’ that highlighted the unique value proposition of White Knight as they tumble dryer specialists. 

As the tumble dryer specialists, the company has the experience and resources to produce over 600,000 units per year, sold throughout 75 countries across the globe. Their experience and continuous investment in product design and production is unrivalled and has influenced the development of ground-breaking models, including the most efficient compact dryers in the UK, the revolutionary A energy efficient dryer and the ultra efficient gas tumble dryer.

White Knight required Perfect Circle to *sensored word - inappropriate language* them in communicating their unique value proposition for the White Knight brand.  Whilst the White Knight brand was the market leader by volume, research identified that brand awareness and recognition with their existing and target consumers was minimal.  White Knight recognised that this was an opportunity to rebrand and develop a story that consumers could engage with.

To address this Perfect Circle worked with White Knight to build upon their rebrand strategy and update their existing communication tools.

For more information

To find more about Perfect Circle and White Knight you can request a detailed case study by emailing .(JavaScript must be enabled to view this email address).