White Knight brochure
Domestic Appliances Brochure- Tumble Dryers
With over 20 years experience of delivering exceptional 2-D creative, award winning designers and copywriters, Perfect Circle is one of the UK’s leading design agencies for producing brochures designed to surpass a creative brief.
White Knight required a product brochure that would elevate the market position of their products and brand within the large domestic appliance market. Their product range was positioned above entry price point, though their market share was under threat by new EPP brands that offered excellent product features and attractive designs. To counter this threat Perfect Circle’s brief was to develop a product brochure that would elevate the consumer brand experience above the leading appliance brands by value. The brochure develop the story to build upon the concept of ‘White Knight - welcome to a dryer world’.
White Knight extended the use of the ‘dryer world’ concept across their entire communication mix. Their market leading gas tumble dryers and A-rated electric tumble dryers succeeded in securing endorsements from the Energy Savings Trust and now lead the way as the energy efficient drying appliances.
Perfect Circle has developed a niche experience in working with domestic appliance manufacturers, helping them to maximize the market potential for their products. For a detailed case study of the work we have done with White Knight please e-mail .(JavaScript must be enabled to view this email address).
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