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Communicating visually the UK and Manchester’s manufacturing, engineering and social history formed the brief for the centre piece of Middleton Technology School 6th Forms new internal signage. The chosen design was a timeline that featured key moments in time, when engineering, manufacturing or social movements made history.
Perfect Circle has been working with Burnage Media Arts College to make its spellbinding cinema debut alongside the latest Harry Potter blockbuster. The 30 sec epic was written, filmed, directed by and starred 14 and 15 year old students from Burnage Media Arts College. The dynamic half-minute commercial is being used to promote the College, the only boys media arts school in the northwest.
It will premiere this Friday just seconds before the opening credits of Harry Potter and The Half Blood Prince and will play throughout the film’s opening week. Burnage’s own Dumbledore, headteacher Ian Fenn, worked with Perfect Circle to help develop this project as part of the College’s commitment to real life learning and had no hesitation entrusting his precious marketing budget to his students.
On the rolling West Pennine hills, a stone’s throw from Perfect Circle’s HQ is Scout Moor Wind Farm. With turbines spinning in perfect circles of their own, it is the largest onshore wind farm in the country and produces energy to power 40,000 homes. This is helping to put the North West at the forefront of the UKs shift to low carbon. The North West has 140 sites generating renewable electricity, more than any other English region, with Scout Moor Wind Farm alone preventing the release of 160,000 tonnes of carbon dioxide each year.
Energy Minister Lord Hunt said recently The plans we are setting out today include how we are going to reach our target for 15% renewable energy by 2020 and if these resources are harnessed the North West could continue to be the top region for renewable energy sites. The North West is also home to four of the potential sites for new nuclear power stations. Moving from high carbon fuels to low carbon green energy is an opportunity for us all.
His comments came as the Government published the UK Low Carbon Transition Plan setting out how the UK will become the first major economy to convert to low carbon living, and the first to reap the benefits. Regional Minister for the North West Phil Woolas said The North West of England was the world’s first industrial area - that revolution was based on carbon fuels. The new green technology revolution must also start here. It is a big challenge and one that all of us in the North West need to respond to - from making small changes to how we live to embracing the opportunities that it offers us.
Here at Perfect Circle we are big fans of Mosaic UK profiling which gives us a deep understanding of our customers target audiences: who, what, where, when, how and why. This can help us to target, acquire, manage and develop insights for social marketing campaigns.
Mosaic is based on analysis of the latest trends in UK society, a wealth of high quality, comprehensive data sources and a sophisticated proprietary approach to cluster analysis, supported by analysis of market research to validate the classification.
So we thought we would apply the profiling to a few guys in our team; Oliver is a type A06: High Technologist, he does love his gizmos; Simon is a part of the Happy Families group, he is type B13: Burdened Optimist, well who wouldn’t be after 3 kids? And Jennie (who was disappointed that we not talking about mosaic tiles) feels she is definitely a type E31: Caring Professional - well at least she tries!
So what MOSAIC type are you?
ROCHDALE patients who miss dental appointments are costing the taxpayer seven hundred thousand pounds a year. Last year, about 10 per cent of appointment slots at surgeries were left unused despite being booked by patients. Now the Heywood, Middleton and Rochdale PCT is working with Perfect Circle to launch a tough campaign in a bid to stop the practice and enable more patients to access NHS treatment.
Under the Use It, Don’t Lose It! scheme, patients can be struck off their dentists register if they miss two appointments without sufficient warning. The campaign went live this week and will run for 4 weeks, the method mix on this campaign involves some some pretty unique forms of communication, which we’ll update you on shortly via case study overview.
Is a holiday in Bulgaria a good choice?
Oliver is currently on his jols in Bulgaria, sampling the delights of Sunny Beach resort? Apparently his fiance booked this as a surprise and when the team heard a loud -we are going where!!- echo down the corridor it raised a few eyebrows? So will our MD enjoy his time swimming in the black sea or will his mood be black upon his return?
Perfect Circle is currently working on an exciting project that will hit the silver screen in July.
Our team our polishing the dust off their tuxedo’s, some are having to lose a few pounds to fit into theirs, but it’s all part of the build up to July when the team will see their work hitting the silver screen. All hush hush for now, but watch this space…we can’t wait!!!
Perfect Circle has been working with NHS Heywood, Middleton and Rochdale PCT to develop their latest social marketing campaign.
As part of an eight million pound investment to improve access to NHS dental services across the Rochdale Borough, Perfect Circle and NHS Heywood, Middleton and Rochdale PCT are working together to deliver a social marketing campaign. The primary campaign objective is to reduce the number of DNA’s these are appointments that have been booked by patients, but which are subsequently missed or cancelled the same day, referred to as - do not attend- appointments.
The campaign launches in June 09, more news coming soon- keep your eyes peeled!
