How to Facilitate Co-Creation Workshops That Inspire Action

When it comes to creating meaningful behavioural change, there’s nothing quite like bringing people together in a room, rolling up your sleeves and solving real-world problems collaboratively. That’s the power of a co-creation workshop. Done right, these sessions don’t just spark ideas — they inspire real action. Whether... Read More

Co-Creation vs Traditional Marketing: What Works Best for Behavioural Change?

When you’re aiming to inspire people to change how they think, feel or act, choosing the right marketing approach matters. Traditional marketing has been around for decades, trusted for its broad reach and polished messaging. But co-creation marketing is quickly gaining ground, especially when it comes to driving real,... Read More

The Power of Gamification in Behavioural Change Campaigns

Changing behaviour is one of the toughest challenges in marketing. Whether you’re trying to encourage people to recycle, eat better or use less energy, information alone is rarely enough. To really shift habits, you need to make change feel rewarding. That’s where gamification steps in. Gamification uses the... Read More

Driving Behavioural Change Through Co-Creation Workshops

At Perfect Circle, we believe that lasting change doesn’t come from the top down — it grows from within. That’s why co-creation workshops are such a powerful tool for driving behavioural change across organisations, teams and projects. By involving people at every level, we help unlock new ways of... Read More

Co-Creation Workshops: Building Campaigns with Communities

When it comes to creating campaigns that truly make a difference, collaboration is essential. That’s where co-creation workshops come in. These workshops bring together organisations, community members and stakeholders to develop ideas, solve problems and create meaningful campaigns that reflect the needs of the people they aim to serve. ... Read More

Campaign Spotlight: Get Vaccinated. Get Winter Strong

Winter is a tough season for everyone, but for frontline healthcare workers, it’s especially challenging. Busier hospitals, longer shifts and constant exposure to illnesses like flu and COVID-19 mean staying healthy is harder than ever. That’s where the Get Vaccinated. Get Winter Strong campaign from the Department of... Read More

Trends to Watch in Behaviour Change Marketing

Public campaigns are shifting. As people become more aware of social issues, environmental challenges and health matters, the approach to behaviour change marketing is evolving. Campaigns that once relied solely on persuasive messaging are now integrating new strategies to drive meaningful and sustainable changes in behaviour. Here are the key... Read More

Merging Green Initiatives with Behaviour Change

Sustainability isn’t just a buzzword; it’s a necessity. As businesses increasingly focus on eco-friendly operations, marketing plays a critical role in driving behaviour change that supports sustainable goals. This shift is about creating campaigns that inspire real action, both internally and externally. So, how can businesses strike the... Read More

Co-Creation Workshops: A Blueprint for Successful Behaviour Change Marketing Campaigns

In today’s dynamic marketing landscape, co-creation workshops have emerged as an invaluable tool for crafting behaviour change marketing campaigns that resonate deeply with target audiences. By bringing together key stakeholders—ranging from customers and community members to employees and subject matter experts—these workshops ensure that marketing strategies are... Read More

The Role of AI in Behaviour Change Marketing

Artificial Intelligence is transforming behaviour change marketing by offering deeper insights and predictive capabilities. AI helps personalise messaging, predict behavioural outcomes, and enhance efficiency through automation, significantly improving the effectiveness of campaigns. Personalised Messaging and Predictive Analytics AI’s ability to sift through large datasets enables marketers to send highly... Read More