Feb
27
2025
Nestlé Purina and Partners Pilot a New Approach to Dog Obesity
This is the first in a three-part blog series following the journey of a project helping to tackle dog obesity in a new way. In this opening blog, we share how Perfect Circle collaborated with Nestlé Purina and the University of Sheffield to develop the dog obesity health pack that... Read More
Nov
17
2025
The Shift to Sustainable Manufacturing: Why More Manufacturers Are Working With Perfect Circle
A New Era for UK Manufacturing Manufacturing is evolving. With global pressures around sustainability, ESG reporting, and shifting customer expectations, the sector is undergoing transformation not just in what it makes and how it’s made, but in how it communicates. The Sustainable Materials & Manufacturing Centre (SMMC) embodies this... Read More
Oct
28
2025
How To Measure Behaviour Change In Marketing Campaigns
Marketing that changes lives is about more than getting attention. When a campaign is designed to shift behaviour for the good of people and communities, its impact goes deeper than clicks or likes. Measuring that impact helps you understand what works, improve future campaigns and demonstrate how social marketing can... Read More
Oct
1
2025
Perfect Circle Launches New Website for the UK’s Sustainable Manufacturing Hub
Digital built to deliver. The Sustainable Materials & Manufacturing Centre (SMMC) has officially launched its new website a bold new platform built by Perfect Circle to accelerate innovation, showcase industry leadership, and strengthen the UK’s position in sustainable manufacturing. More than just a website, this platform is designed to... Read More
Sep
17
2025
Using ethnographic research and co-creation workshops together
When organisations want to design services or products that genuinely connect with people, it’s not enough to guess what customers need. Too often, assumptions lead to wasted effort and ideas that miss the mark. Ethnographic research and co-creation workshops can shift that pattern. Used together, they bring fresh insight... Read More
Aug
21
2025
Campaign Spotlight: Better Health Quit Smoking
The Better Health Quit Smoking campaign is one of the most impactful behaviour change initiatives in the UK. It recognises the risks of smoking, but instead of focusing on fear, it highlights hope and possibility. Its message is simple: it is never too late to quit, and every step away... Read More
Aug
1
2025
From Complexity to Clarity: Perfect Circle Launches New ESG Explainer Film for Libryo
ESG, Simplified In a world increasingly shaped by Environmental, Social, and Governance (ESG) responsibilities, even the most established global organisations face a key communication challenge: how do you explain something as complex as legal compliance in a way that’s relevant, engaging and easy to understand? That’s... Read More_500_350_c1.png)
Jul
24
2025
How to Facilitate Co-Creation Workshops That Inspire Action
When it comes to creating meaningful behavioural change, there’s nothing quite like bringing people together in a room, rolling up your sleeves and solving real-world problems collaboratively. That’s the power of a co-creation workshop. Done right, these sessions don’t just spark ideas — they inspire real action. Whether... Read More
Jul
7
2025
Nestlé Purina Partnership: The Data That Matters
In the first two blogs, we explored how the dog obesity health pack was created and the behavioural science behind it. In this final instalment, we share the results of the pilot and what they mean for the future of canine health. When it comes to tackling dog obesity, we... Read More
Jul
1
2025
Why One of the World’s Leading ESG Experts Chose Perfect Circle
ERM selected Perfect Circle to help articulate their Libryo platform recognising the need for a partner who could translate complexity into clarity. Communicating ESG with Confidence ERM is a global leader in sustainability. They advise over 80% of the Fortune 100 helping businesses across sectors navigate risk, meet ESG obligations, and... Read More
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