Sep
17
2025
Using ethnographic research and co-creation workshops together
When organisations want to design services or products that genuinely connect with people, it’s not enough to guess what customers need. Too often, assumptions lead to wasted effort and ideas that miss the mark. Ethnographic research and co-creation workshops can shift that pattern. Used together, they bring fresh insight... Read More
Aug
21
2025
Campaign Spotlight: Better Health Quit Smoking
The Better Health Quit Smoking campaign is one of the most impactful behaviour change initiatives in the UK. It recognises the risks of smoking, but instead of focusing on fear, it highlights hope and possibility. Its message is simple: it is never too late to quit, and every step away... Read More_500_350_c1.png)
Jul
24
2025
How to Facilitate Co-Creation Workshops That Inspire Action
When it comes to creating meaningful behavioural change, there’s nothing quite like bringing people together in a room, rolling up your sleeves and solving real-world problems collaboratively. That’s the power of a co-creation workshop. Done right, these sessions don’t just spark ideas — they inspire real action. Whether... Read More
Jun
17
2025
Co-Creation vs Traditional Marketing: What Works Best for Behavioural Change?
When you’re aiming to inspire people to change how they think, feel or act, choosing the right marketing approach matters. Traditional marketing has been around for decades, trusted for its broad reach and polished messaging. But co-creation marketing is quickly gaining ground, especially when it comes to driving real,... Read More
May
22
2025
The Power of Gamification in Behavioural Change Campaigns
Changing behaviour is one of the toughest challenges in marketing. Whether you’re trying to encourage people to recycle, eat better or use less energy, information alone is rarely enough. To really shift habits, you need to make change feel rewarding. That’s where gamification steps in. Gamification uses the... Read More
Apr
18
2025
Driving Behavioural Change Through Co-Creation Workshops
At Perfect Circle, we believe that lasting change doesn’t come from the top down — it grows from within. That’s why co-creation workshops are such a powerful tool for driving behavioural change across organisations, teams and projects. By involving people at every level, we help unlock new ways of... Read More
Mar
25
2025
Co-Creation Workshops: Building Campaigns with Communities
When it comes to creating campaigns that truly make a difference, collaboration is essential. That’s where co-creation workshops come in. These workshops bring together organisations, community members and stakeholders to develop ideas, solve problems and create meaningful campaigns that reflect the needs of the people they aim to serve. ... Read More
Feb
5
2025
Campaign Spotlight: Get Vaccinated. Get Winter Strong
Winter is a tough season for everyone, but for frontline healthcare workers, it’s especially challenging. Busier hospitals, longer shifts and constant exposure to illnesses like flu and COVID-19 mean staying healthy is harder than ever. That’s where the Get Vaccinated. Get Winter Strong campaign from the Department of... Read More
Jan
6
2025
Trends to Watch in Behaviour Change Marketing
Public campaigns are shifting. As people become more aware of social issues, environmental challenges and health matters, the approach to behaviour change marketing is evolving. Campaigns that once relied solely on persuasive messaging are now integrating new strategies to drive meaningful and sustainable changes in behaviour. Here are the key... Read More
Dec
3
2024
Merging Green Initiatives with Behaviour Change
Sustainability isn’t just a buzzword; it’s a necessity. As businesses increasingly focus on eco-friendly operations, marketing plays a critical role in driving behaviour change that supports sustainable goals. This shift is about creating campaigns that inspire real action, both internally and externally. So, how can businesses strike the... Read More
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