Aug
21
2025
Campaign Spotlight: Better Health Quit Smoking
The Better Health Quit Smoking campaign is one of the most impactful behaviour change initiatives in the UK. It recognises the risks of smoking, but instead of focusing on fear, it highlights hope and possibility. Its message is simple: it is never too late to quit, and every step away... Read More
Aug
1
2025
From Complexity to Clarity: Perfect Circle Launches New ESG Explainer Film for Libryo
ESG, Simplified In a world increasingly shaped by Environmental, Social, and Governance (ESG) responsibilities, even the most established global organisations face a key communication challenge: how do you explain something as complex as legal compliance in a way that’s relevant, engaging and easy to understand? That’s... Read More_500_350_c1.png)
Jul
24
2025
How to Facilitate Co-Creation Workshops That Inspire Action
When it comes to creating meaningful behavioural change, there’s nothing quite like bringing people together in a room, rolling up your sleeves and solving real-world problems collaboratively. That’s the power of a co-creation workshop. Done right, these sessions don’t just spark ideas — they inspire real action. Whether... Read More
Jul
7
2025
Nestlé Purina Partnership: The Data That Matters
In the first two blogs, we explored how the dog obesity health pack was created and the behavioural science behind it. In this final instalment, we share the results of the pilot and what they mean for the future of canine health. When it comes to tackling dog obesity, we... Read More
Jul
1
2025
Why One of the World’s Leading ESG Experts Chose Perfect Circle
ERM selected Perfect Circle to help articulate their Libryo platform recognising the need for a partner who could translate complexity into clarity. Communicating ESG with Confidence ERM is a global leader in sustainability. They advise over 80% of the Fortune 100 helping businesses across sectors navigate risk, meet ESG obligations, and... Read More
Jun
25
2025
Why the UK’s Flagship Centre for Sustainable Manufacturing Chose Perfect Circle
Manufacturing is evolving Sustainability demands, regulatory shifts, and customer expectations are reshaping the sector not just in what gets made, but in how manufacturers engage across all channels to communicate and grow. When the Sustainable Materials & Manufacturing Centre (SMMC) set out to build a website that would rally UK... Read More
Jun
17
2025
Co-Creation vs Traditional Marketing: What Works Best for Behavioural Change?
When you’re aiming to inspire people to change how they think, feel or act, choosing the right marketing approach matters. Traditional marketing has been around for decades, trusted for its broad reach and polished messaging. But co-creation marketing is quickly gaining ground, especially when it comes to driving real,... Read More
May
22
2025
The Power of Gamification in Behavioural Change Campaigns
Changing behaviour is one of the toughest challenges in marketing. Whether you’re trying to encourage people to recycle, eat better or use less energy, information alone is rarely enough. To really shift habits, you need to make change feel rewarding. That’s where gamification steps in. Gamification uses the... Read More-05_500_350_c1.png)
Apr
30
2025
Helping Rochdale Creates Celebrate Rochdale’s Year of Culture
In our final blog of the series, we’re celebrating a proud moment for the borough. Rochdale has officially begun its year as Greater Manchester’s Town of Culture 2025/26, and the energy across the creative community is electric. The celebrations are filling the streets with art, music and creativity. From... Read More
Apr
18
2025
Driving Behavioural Change Through Co-Creation Workshops
At Perfect Circle, we believe that lasting change doesn’t come from the top down — it grows from within. That’s why co-creation workshops are such a powerful tool for driving behavioural change across organisations, teams and projects. By involving people at every level, we help unlock new ways of... Read More
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