Aug

10

2017

Can health promotion campaigns use a social marketing approach?

Social marketing is a technique that most people now have an awareness of, albeit limited.  The healthcare sector, in particular, has adopted behaviour change marketing campaigns, as part of targeted health interventions for over a decade. While each campaign, whether a charity marketing project, or health intervention, is designed...
Read More

Aug

8

2017

Can you use social marketing to tackle any health inequality?

Can you use social marketing to tackle any health inequality? Absolutely – and there are many examples of highly effective behaviour marketing interventions across the UK. If you’re online and searching for details about social marketing, you’ll probably find references to it dealing with issues like alcoholism, obesity and...
Read More

Aug

7

2017

Is social marketing just for the healthcare sector?  Find out…

Social ‘behaviour change’ marketing has been widely adopted by the healthcare sector that’s for sure, but that’s just part of the story.  Social marketing is now being used across different industries and the results are in – it has much to offer. Social marketing has been effective in...
Read More

Aug

4

2017

How do you measure ROI with a social marketing campaign?

Why are we so obsessed with making sure that the money we spend represents value?  In business, if you don’t secure a tangible return on your monetary investment, it might be judged a waste of time – and certainly something not to be repeated.  If you think about...
Read More

Aug

2

2017

Can behaviour change marketing help the NHS to save money?

Social marketing is at the heart of the NHS’s preventive health campaigning.  But how exactly can behaviour change marketing help the NHS to save money, if indeed it can? A shift toward preventive health measures We all will at some point in our lives need the services of...
Read More

Jul

30

2017

The top 5 social marketing interventions used by sports clubs and organisations

Already being adopted by the NHS as part of its wider portfolio of public health intervention projects, social marketing is also at work in the sports and leisure industry.  Changing behaviours, improving outcomes and creating social good, there are many best examples of social marketing interventions across the UK. ...
Read More

Jul

28

2017

Which sports are using a social marketing approach?

Which sports are using a social marketing approach? There’s more to modern sports clubs and organisations than meets the eye.  Many are using the latest marketing tools to reach out to their communities and members, to improve lives and to use their social influence to change things – for...
Read More

Jul

26

2017

Why you should use sporting heroes in your next social marketing campaign

Everyone loves sport and we each have our own favourite when it comes to sporting heroes.  Whether Steve Redgrave is your inspiration, Bradley Wiggins or Tom Daley, their achievements mean something. We recognise their efforts and look up to them as role models – perhaps someone that we aspire to...
Read More

Jul

25

2017

Cricket? Rugby? Football? Gymnastics? Which raises the aspirations of young people?

If you watched Glastonbury, you will have seen thousands of young people joining together to see their favourite groups perform.  Pop music inspires belief and so does sport. Most youngsters love sport Across the UK there are many social marketing projects underway.  Fronted by rugby, premier league and...
Read More

Jul

23

2017

How to capture useful data on a social marketing campaign in 2017

New marketing automation software is transforming the way social marketing agencies work. For many years, this type of software has been used in the B2B world, to gather online intelligence about specific browsers, so that businesses can approach customers online, knowing something of their interests, concerns and even things...
Read More

Page 4 of 14 pages ‹ First  < 2 3 4 5 6 >  Last ›

Transforming health behaviours

Transform health behaviours

The power of automated marketing

Download Report

Subscribe to email updates

Recent blog posts

Digital Marketing Tactics that Drive Behaviour Change
Why is Research Critical in Behaviour Change Marketing?
How Can Changing Peoples Attitudes About Recycling Help Councils Save Money?
Why are Real-Life Stories Important in Behaviour Change Campaigns?

Archive

Tags

website video telford technology social marketing health social marketing education social marketing campaigns social marketing approach social marketing schools recycling production print online north west nhs mobile marketing health football film education design dentistry community campaign behaviour change marketing behaviour change automated marketing apps

Get in touch with Perfect Circle