Aug

16

2017

Why hasn’t my social marketing campaign worked?

You’ve done your research, outlined your objectives, written a stunning ITT, found your ideal social marketing partner, implemented phase 1 and things aren’t right.  Worse still, this is phase 2 and you don’t feel that the scheme is meeting your objectives.  It’s easy to spot a...
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Aug

15

2017

How can I use psychology theories in behaviour change marketing?

A social marketing plan is founded on a collective group of proven theories that provide insight in terms of how to successfully deliver socially advantageous campaigns.  These theories are used in combination to promote and discourage social behaviours – whether good or bad. A framework for change – based on proven...
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Aug

13

2017

What KPIs should I use when measuring behaviour change marketing?

In business, any key performance indicator (KPI) is a measurable value that demonstrates how effectively your campaign (or project) has performed in relation to your objectives or goals. Generally speaking these are used to measure the level of success, against predetermined criteria.  And that’s no different when it...
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Aug

10

2017

Can health promotion campaigns use a social marketing approach?

Social marketing is a technique that most people now have an awareness of, albeit limited.  The healthcare sector, in particular, has adopted behaviour change marketing campaigns, as part of targeted health interventions for over a decade. While each campaign, whether a charity marketing project, or health intervention, is designed...
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Aug

8

2017

Can you use social marketing to tackle any health inequality?

Can you use social marketing to tackle any health inequality? Absolutely – and there are many examples of highly effective behaviour marketing interventions across the UK. If you’re online and searching for details about social marketing, you’ll probably find references to it dealing with issues like alcoholism, obesity and...
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Aug

7

2017

Is social marketing just for the healthcare sector?  Find out…

Social ‘behaviour change’ marketing has been widely adopted by the healthcare sector that’s for sure, but that’s just part of the story.  Social marketing is now being used across different industries and the results are in – it has much to offer. Social marketing has been effective in...
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Aug

4

2017

How do you measure ROI with a social marketing campaign?

Why are we so obsessed with making sure that the money we spend represents value?  In business, if you don’t secure a tangible return on your monetary investment, it might be judged a waste of time – and certainly something not to be repeated.  If you think about...
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Aug

2

2017

Can behaviour change marketing help the NHS to save money?

Social marketing is at the heart of the NHS’s preventive health campaigning.  But how exactly can behaviour change marketing help the NHS to save money, if indeed it can? A shift toward preventive health measures We all will at some point in our lives need the services of...
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Jul

30

2017

The top 5 social marketing interventions used by sports clubs and organisations

Already being adopted by the NHS as part of its wider portfolio of public health intervention projects, social marketing is also at work in the sports and leisure industry.  Changing behaviours, improving outcomes and creating social good, there are many best examples of social marketing interventions across the UK. ...
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Jul

28

2017

Which sports are using a social marketing approach?

Which sports are using a social marketing approach? There’s more to modern sports clubs and organisations than meets the eye.  Many are using the latest marketing tools to reach out to their communities and members, to improve lives and to use their social influence to change things – for...
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