Jan

17

2019

Why are Real-Life Stories Important in Behaviour Change Campaigns?

We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign...
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Dec

17

2018

Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign

For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which...
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Oct

16

2018

How is Marketing Automation Changing Healthcare Marketing?

Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that...
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Aug

9

2018

Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment...
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May

2

2017

Is social marketing just another label?

Social marketing agencies have become really busy of late. But what exactly is social marketing and why are so many industries using it to initiate behavioural change? Is it just another confusing label invented by the creative industry, or is there more to it than meets the eye? Delivering behavioural...
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Apr

26

2017

Exploring the wider potential for automated marketing in health

The pressures on the UK healthcare sector are great. From dealing with mental health issues, age-related health problems, discouraging poor social habits, and promotion of healthy lifestyle messages, the NHS commissioners have a complex and growing workload to deal with. Technology is now being used to personalise and automate social...
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Jan

23

2017

Marketing with a social conscience

Do you ever think about the consequences of your actions? Just lately, there’s been a major shift back to social responsibility. And why not… if we all cared a bit more about the social consequences of our actions, perhaps we could all live in a better world. Evidence is...
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Jan

12

2017

Social marketing: a framework for change?

It’s only by understanding your target audience - who they are, what they need and what influences their behaviour and lifestyle choices, that social marketing health and social marketing education agencies can deliver social marketing campaigns that improve lives. So what is social marketing and can it really be...
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Aug

4

2011

Men’s Health - Football & the community

If you’re a MAN between 30 – 74 years of age then tackling your health has never been easier, following the launch of the Tackle Your Health, social marketing campaign, commissioned by Telford & Wrekin Council and managed by social marketing agency Perfect Circle. This innovative campaign is designed to direct men 30-74...
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May

7

2011

Confronting CVD & Bowel Cancer in Men

Despite the return of English spring weather, this month the ‘Check it Out’ campaign has hit the road in style with its very own customised Health Bus. The campaign has been designed by Perfect Circle and NHS North Lancashire to deliver a targeted prevention for men in North Lancashire, in...
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