-03_500_350_c1.jpg)
Oct
23
2020
What Role Does Automation Play in Behaviour Change Marketing?
On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing... Read More
Jan
17
2019
Why are Real-Life Stories Important in Behaviour Change Campaigns?
We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign... Read More
Dec
17
2018
Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign
For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which... Read More
Oct
16
2018
How is Marketing Automation Changing Healthcare Marketing?
Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that... Read More-05_500_350_c1.jpg)
Aug
9
2018
Which National Health Campaigns Take Place in September 2018?
National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment... Read More
May
2
2017
Is social marketing just another label?
Social marketing agencies have become really busy of late. But what exactly is social marketing and why are so many industries using it to initiate behavioural change? Is it just another confusing label invented by the creative industry, or is there more to it than meets the eye? Delivering behavioural... Read More
Apr
26
2017
Exploring the wider potential for automated marketing in health
The pressures on the UK healthcare sector are great. From dealing with mental health issues, age-related health problems, discouraging poor social habits, and promotion of healthy lifestyle messages, the NHS commissioners have a complex and growing workload to deal with. Technology is now being used to personalise and automate social... Read More
Jan
23
2017
Marketing with a social conscience
Do you ever think about the consequences of your actions? Just lately, there’s been a major shift back to social responsibility. And why not… if we all cared a bit more about the social consequences of our actions, perhaps we could all live in a better world. Evidence is... Read More
Jan
12
2017
Social marketing: a framework for change?
It’s only by understanding your target audience - who they are, what they need and what influences their behaviour and lifestyle choices, that social marketing health and social marketing education agencies can deliver social marketing campaigns that improve lives. So what is social marketing and can it really be... Read More
Aug
4
2011
Men’s Health - Football & the community
If you’re a MAN between 30 – 74 years of age then tackling your health has never been easier, following the launch of the Tackle Your Health, social marketing campaign, commissioned by Telford & Wrekin Council and managed by social marketing agency Perfect Circle. This innovative campaign is designed to direct men 30-74... Read More
The power of automated marketing
Download Report