Jun
18
2017
What makes a person change their behaviour through social marketing?
Scientists and psychologists have spent an eternity trying to understand human behaviours and much ground has been gained. We are unique individuals that behave in unique ways, but it’s by analysing this behaviour over time, that marketing professionals now understand what works (and what doesn’t) when creating... Read More
Jun
16
2017
How much do social marketing campaigns cost?
You’ve read about social marketing campaigns, think the approach could work for you, and done some initial market research. But the real question is: how affordable is a social marketing project for your business or organisation? How do you start to appreciate if it’s feasible from... Read More-01_500_350_c1.jpg)
Jun
15
2017
What is the ‘Total Process Planning Model’ (for social marketing)?
The marketing industry is good at labelling things. If you haven’t heard of the Total Process Planning Model (for social marketing campaigns), you could, therefore, be forgiven. What is the Total Process Planning Model? Social marketing campaigns have 5 core elements. These are (1) The scope, (2) Development (3) Implementation (4) Evaluation... Read More
Jun
15
2017
Can football change our world?
If you had tuned in to Radio 4 recently, you may have heard Andrea Cooper, Head of Liverpool’s Football Club Foundation talking about why she believes the game can change our world. The question is how? Football is a big deal So what is it about football that makes... Read More
Jun
13
2017
How can social marketing campaigns change a person’s behaviour?
The people we live with, our families and friends, social media, role models and sports personalities, all these people influence what we think and feel, and ultimately how we behave. But how do you go about changing someone’s behaviour, attitudes and choices - for the better? Understanding human... Read More
Jun
11
2017
How can you nudge a person to make changes to their behaviour?
We are all unique human beings and how we behave is sometimes a complete mystery. But is it possible with new behavioural change marketing techniques, to gently nudge a person in a certain direction, so that over time, they positively change their perspective, behaviour and lifestyle choices? Simply telling... Read More
Jun
9
2017
Changing lives in disadvantaged communities through sport
If you’re at rock bottom in life, with little to look forward to and no future prospects, something like football or rugby can completely change your perspective. According to the latest research, football gives disadvantaged communities new hope and a different focus. It’s not just about sport,... Read More
Jun
8
2017
The new technology that social marketing campaigns need
Technology has made possible many new and creative things across different industries. From more effective communication, better targeting and highly accurate digital profiling, recent advances in behavioural change software have completely changed what social marketing campaigns can achieve. And that’s a really exciting development. Behaviour change marketing... Read More
Jun
7
2017
What are the 8 benchmarking criteria of social marketing?
What makes a successful social marketing intervention? According to the NSMC (National Social Marketing Association), there are a series of key elements that need to be considered in planning, delivering and monitoring of a social marketing intervention. These are known as ‘benchmarking’ criteria. 8 integrated concepts, working together to... Read More
Jun
6
2017
What technology is being used to change behaviours in 2017?
Technology drives us. It’s changed the way we work, how we communicate with each other, share data, ideas and more. As long as it’s properly applied, technology changes lives – for the better. And this is something that the healthcare sector has experienced in relation to... Read More
The power of automated marketing
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