Jul
15
2017
Top tips for delivering social marketing campaigns when budgets are tight
In this uncertain climate, every penny counts and that goes for social marketing campaigns, just as much as for any other marketing project. How can you make a small budget go a long way, and still deliver behavioural change? Top tips for making your budget go a bit further 1.... Read More
Jul
14
2017
What does a social marketing intervention look like?
Social marketing interventions take many different forms and guises, but they are all designed to do one thing – to promote positive behaviour change, leading to lifestyle and health benefits, for individuals, communities and society at large. Currently at work across different industries, social marketing projects and campaigns tackle wide-ranging social... Read More
Jul
12
2017
Can I use automated marketing as part of my social marketing campaign?
To influence a customer’s choice, you first need to understand their behaviour. In the context of, say, a social marketing public health campaign, you must understand why people behave in certain ways, before you can influence their choices and decisions. That’s always been the case of course.... Read More
Jul
10
2017
What do social marketing agencies charge?
That’s an interesting question, and very important if you are to seriously consider if social marketing is a viable option. Pricing structures can be confusing As with most things in the creative marketing world, prices vary from agency to agency, and depend on location, expectations, scope of the... Read More
Jul
7
2017
Can social marketing deliver behaviour change in just 12 months?
Some people struggle with social marketing definition. In simple terms, social marketing is a framework for delivering positive behavioural change across the UK. With successes in the healthcare industry, education, sports and leisure markets and local government, it’s an extremely powerful marketing technique that improves lives, tackles... Read More
Jul
4
2017
Can I use video as part of my social marketing campaign?
According to the latest research, we prefer to consume video content – on the go, at home, at the office – everywhere and anywhere. Video is easy to watch and very entertaining. So why do so many of us prefer video, and can it play a useful part in delivering... Read More
Jul
3
2017
Does a successful social marketing campaign just come down to price?
Money doesn’t grow on trees – that’s a shame. But things do have a price and it’s down to each individual to make their own choices when it comes to buying services and products. Too many businesses focus on buying the least expensive option Purchasing decisions... Read More
Jul
1
2017
Where can I get advice about social marketing that changes behaviours?
Social marketing is not new – it’s provides a framework that’s been actively used for some years now that is starting to enjoy widespread use across education, healthcare and sports industries. Social marketing projects target specific behaviours (good and bad) and attempt to influence it. But it’s... Read More
Jun
30
2017
What are behavioural insights?
Behavioural insights are part of a social marketing approach, used to generate policies and behavioural change campaigns that are smarter, simpler and highly effective. We are all different and unique In an ideal world, we would all behave in exactly the same way – we’d all make logical decisions particularly... Read More
Jun
28
2017
How can I deliver social marketing campaigns on a budget?
Social marketing has enjoyed widespread success over the past decade. Widely adopted by the healthcare sector, education, business2business, sports clubs and other industries, it focuses on changing specific behaviours, over a sustained period. So it’s all good news, but how do you go about delivering a high impact,... Read More
The power of automated marketing
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