Why are Real-Life Stories Important in Behaviour Change Campaigns?

We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign... Read More

Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign

For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which... Read More

Which Strategies Motivate Behaviour Change?

An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to... Read More

How is Marketing Automation Changing Healthcare Marketing?

Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that... Read More

Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment... Read More

Building a Global Marketing Automation Platform for eDriving

As we explored in our previous article Why Global Driver Safety Requires More Than Training, improving driver safety requires more than traditional training programmes. Organisations responsible for large fleets increasingly rely on behaviour-led driver risk management platforms to improve safety and reduce collisions across their operations. For global driver safety... Read More

How can Video Content be Used Across the Funnel in Social Marketing?

Video content can be used to attract 3x more visitors to your website. Video content is easy to digest and visually stimulating and is one of the most effective ways to communicate with your target audience to change behaviours. The ability to get your key messages across quickly and engage... Read More

How can you Inspire Action with Behaviour Change Marketing?

Behaviour Change Marketing and Social Marketing is designed using principles from commercial marketing and the social sciences to help people change their behaviours for the better. Behaviour Change Marketing can be a highly effective method of inspiring action and evoking change. Whether you want to inspire someone to change their... Read More

How videos can be used in social marketing to change behaviours, save lives, money and resources

When was the last time you watched a video on your tablet or phone? The chances are within the last 24 hours you will have downloaded a film of some sort – whether that be on the way home from work, on the train, waiting for the bus, or in the comfort... Read More

Using downloadable content to change behaviours

When it comes to influencing the opinion of a person in a specific target group, quality downloadable premium content can make a huge difference.  But what is it, and why are more creative agencies using it, to engage and connect with people on a level that motivates behaviour change? ... Read More