How do you measure ROI with a social marketing campaign?

Why are we so obsessed with making sure that the money we spend represents value?  In business, if you don’t secure a tangible return on your monetary investment, it might be judged a waste of time – and certainly something not to be repeated.  If you think about... Read More

Can behaviour change marketing help the NHS to save money?

Social marketing is at the heart of the NHS’s preventive health campaigning.  But how exactly can behaviour change marketing help the NHS to save money, if indeed it can? A shift toward preventive health measures We all will at some point in our lives need the services of... Read More

The top 5 social marketing interventions used by sports clubs and organisations

Already being adopted by the NHS as part of its wider portfolio of public health intervention projects, social marketing is also at work in the sports and leisure industry.  Changing behaviours, improving outcomes and creating social good, there are many best examples of social marketing interventions across the UK. ... Read More

Which sports are using a social marketing approach?

Which sports are using a social marketing approach? There’s more to modern sports clubs and organisations than meets the eye.  Many are using the latest marketing tools to reach out to their communities and members, to improve lives and to use their social influence to change things – for... Read More

Why you should use sporting heroes in your next social marketing campaign

Everyone loves sport and we each have our own favourite when it comes to sporting heroes.  Whether Steve Redgrave is your inspiration, Bradley Wiggins or Tom Daley, their achievements mean something. We recognise their efforts and look up to them as role models – perhaps someone that we aspire to... Read More

Cricket? Rugby? Football? Gymnastics? Which raises the aspirations of young people?

If you watched Glastonbury, you will have seen thousands of young people joining together to see their favourite groups perform.  Pop music inspires belief and so does sport. Most youngsters love sport Across the UK there are many social marketing projects underway.  Fronted by rugby, premier league and... Read More

How to capture useful data on a social marketing campaign in 2017

New marketing automation software is transforming the way social marketing agencies work. For many years, this type of software has been used in the B2B world, to gather online intelligence about specific browsers, so that businesses can approach customers online, knowing something of their interests, concerns and even things... Read More

Which is the best and most experienced social marketing agency out there?

Experience, price, reviews and lots of other things are important when you are on the look out for a social marketing agency, but you need to do more than scratch the surface when doing your research. You need to get beneath their skin and find out what they can really... Read More

Should I use inbound marketing as part of my social marketing approach?

Inbound marketing has proven to be a highly effective strategy in recent years, but combine it with marketing automation tools as part of your social marketing strategy, and it becomes an exceptionally powerful medium. Securing behaviour change on an unprecedented scale In the context of social marketing projects, leading agencies... Read More

How can I deliver a social marketing intervention?

A behavioural change marketing agency specialises in scoping, designing, delivering, monitoring and reviewing social marketing interventions. While agencies understand how to apply different aspects of the marketing mix, they also have a broad knowledge of modern social marketing sciences, behavioural change strategies, how to develop behavioural insights, etc.  This... Read More