Jun
26
2017
What is an example of a behavioural intervention in men’s health?
Social marketing campaigns are being used across different industries to create behavioural change in ‘at risk’ groups. The healthcare sector in many respects has taken the lead in an attempt to influence specific health behaviours, resulting in better health, improved outcomes, and less need for medical intervention down the line. ... Read More
Jun
24
2017
Are football clubs using the social marketing approach?
Behavioural change marketing is now being used by Premier & League football clubs across the UK to help deliver positive social programmes that encourage young people, supporters and fans to aim high, pursue their dreams and be the best they can be. From simple education campaigns, to funded employability... Read More
Jun
23
2017
How can I measure the success of my social marketing campaigns?
In a previous blog you may have read about the Total Process Planning Model. Any social marketing intervention or programme requires definition of the scope, implementation, planning, review and follow-up methods, if anything is to be gained from it. Analysis and follow-up are important tasks Social marketing campaigns can... Read More
Jun
22
2017
What is a social marketing intervention?
Social marketing is a systematic approach used across different industries to bring about behaviour change in sustainable and cost effective ways. Benefiting individuals, communities and society as a whole, the ultimate goal of a social marketing intervention is to change (or maintain) the way people behave about an issue... Read More
Jun
20
2017
5 ways football foundations are raising aspirations in young people
Young people are difficult to impress at the best of times! But football clubs (from the premier league and other leagues) are in the unique position of being able to raise aspirations and tackle some deep-rooted social issues, because young people are so passionate about the game. Football Foundations... Read More
Jun
18
2017
What makes a person change their behaviour through social marketing?
Scientists and psychologists have spent an eternity trying to understand human behaviours and much ground has been gained. We are unique individuals that behave in unique ways, but it’s by analysing this behaviour over time, that marketing professionals now understand what works (and what doesn’t) when creating... Read More
Jun
16
2017
How much do social marketing campaigns cost?
You’ve read about social marketing campaigns, think the approach could work for you, and done some initial market research. But the real question is: how affordable is a social marketing project for your business or organisation? How do you start to appreciate if it’s feasible from... Read More-01_500_350_c1.jpg)
Jun
15
2017
What is the ‘Total Process Planning Model’ (for social marketing)?
The marketing industry is good at labelling things. If you haven’t heard of the Total Process Planning Model (for social marketing campaigns), you could, therefore, be forgiven. What is the Total Process Planning Model? Social marketing campaigns have 5 core elements. These are (1) The scope, (2) Development (3) Implementation (4) Evaluation... Read More
Jun
15
2017
Can football change our world?
If you had tuned in to Radio 4 recently, you may have heard Andrea Cooper, Head of Liverpool’s Football Club Foundation talking about why she believes the game can change our world. The question is how? Football is a big deal So what is it about football that makes... Read More
Jun
13
2017
How can social marketing campaigns change a person’s behaviour?
The people we live with, our families and friends, social media, role models and sports personalities, all these people influence what we think and feel, and ultimately how we behave. But how do you go about changing someone’s behaviour, attitudes and choices - for the better? Understanding human... Read More
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