Aug
24
2017
What common problems occur with a social marketing campaign?
It would be wrong to assume that every social marketing campaign is always successful. While there are plenty of schemes that have delivered behaviour change on an unprecedented scale, sometimes things don’t always go according to plan. People are unpredictable hence social marketing campaigns may need tweaking You... Read More
Aug
23
2017
Which innovations have been applied to the social marketing approach?
Innovation is hugely important in any business or industry. To embrace it, is to move on. To disregard it, is a definite mistake. In the context of social marketing, new innovation linked to positive social partnerships, can produce great things and better outcomes for people, for communities and for... Read More
Aug
21
2017
Which social marketing tools should I use on a campaign?
From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool. But a social marketing approach is completely lost, if you don’t properly understand and apply the right... Read More
Aug
19
2017
Where do I start when building a social marketing campaign?
To be honest, you start at the very beginning by identifying ‘the issue’ and understanding your audience. That naturally leads you to what you want to say, how you think you want to communicate it, and how it will be implemented, delivered and measured. Behaviour change marketing campaigns are popping... Read More
Aug
16
2017
Why hasn’t my social marketing campaign worked?
You’ve done your research, outlined your objectives, written a stunning ITT, found your ideal social marketing partner, implemented phase 1 and things aren’t right. Worse still, this is phase 2 and you don’t feel that the scheme is meeting your objectives. It’s easy to spot a... Read More
Aug
15
2017
How can I use psychology theories in behaviour change marketing?
A social marketing plan is founded on a collective group of proven theories that provide insight in terms of how to successfully deliver socially advantageous campaigns. These theories are used in combination to promote and discourage social behaviours – whether good or bad. A framework for change – based on proven... Read More
Aug
13
2017
What KPIs should I use when measuring behaviour change marketing?
In business, any key performance indicator (KPI) is a measurable value that demonstrates how effectively your campaign (or project) has performed in relation to your objectives or goals. Generally speaking these are used to measure the level of success, against predetermined criteria. And that’s no different when it... Read More
Aug
10
2017
Can health promotion campaigns use a social marketing approach?
Social marketing is a technique that most people now have an awareness of, albeit limited. The healthcare sector, in particular, has adopted behaviour change marketing campaigns, as part of targeted health interventions for over a decade. While each campaign, whether a charity marketing project, or health intervention, is designed... Read More
Aug
8
2017
Can you use social marketing to tackle any health inequality?
Can you use social marketing to tackle any health inequality? Absolutely – and there are many examples of highly effective behaviour marketing interventions across the UK. If you’re online and searching for details about social marketing, you’ll probably find references to it dealing with issues like alcoholism, obesity and... Read More
Aug
7
2017
Is social marketing just for the healthcare sector? Find out…
Social ‘behaviour change’ marketing has been widely adopted by the healthcare sector that’s for sure, but that’s just part of the story. Social marketing is now being used across different industries and the results are in – it has much to offer. Social marketing has been effective in... Read More
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