Sep
12
2017
What social theories are involved with social marketing campaigns?
Why do we behave as we do? If marketers could get to grips with that, think about the impact a social marketing project might have. Based on the latest thinking about social theories, social marketing is focused on tackling social behaviours in ways that have proven to be highly... Read More
Sep
6
2017
The North and South divide - health inequality exposed
The UK is facing a health inequality crisis. If you live in the North you are 20% more likely to die prematurely (before the age of 75), than if you live in the South. How can this be progress? Research study by the University of Manchester paints a bleak picture ... Read More
Sep
4
2017
Top 5 videos to use on a behavioural marketing campaign
The internet is a wonderful thing – it opens up a new world of creative opportunities and possibilities. This is particularly true when it comes to video marketing. There is an upward trend toward people consuming online video content. This is why more and more behaviour marketing agencies like... Read More
Sep
3
2017
Social marketing: using desktop research v paid for research?
To be successful, social marketing agencies must first get to grips with their target audience. In fact this doesn’t just relate to social projects, it’s a fundamental principle of any form of marketing. So how do you go about understanding your target audience and seeing things... Read More
Sep
1
2017
Are the best behaviour change marketing agencies, based in London?
London is a hive of industry. It’s where Government is based, decisions are made, and many businesses decide to base their HQ. Affluence is high, salaries even higher and people generally go there for the fast pace of life. But is it a generalisation to suggest that... Read More
Aug
31
2017
Who creates videos for social marketing campaigns?
Video is big - huge in fact. And it’s everywhere! On Facebook, Twitter, websites and other online platforms. Why do we prefer videos? Because they are imaginative, easy to watch, very accessible, teach us things, entertain us, and above all else, excite our minds. ... Read More
Aug
31
2017
Who are the best social marketing agencies in the UK?
When you are considering a social marketing strategy, you need to do more than just ask your agency how good they are, you need to get beneath their skin and find out what they can really do! Believe in your agency Most social marketing agencies like to think they are... Read More
Aug
28
2017
How can social marketing be used to improve health outcomes?
With poor health, life becomes a challenge. We, therefore, need a robust health system that can cope with a range of health conditions brought on very often by poor lifestyle choices. We need a robust healthcare system The NHS and its healthcare partners are now using social marketing campaigns... Read More
Aug
27
2017
How do you inspire behavioural change in young people?
A decade ago, parents were making all of the decisions for their young ones, certainly until they reached 16. Young people have changed – and that’s because society has changed, families are different, and the demands of modern living have escalated. Fuelled perhaps by the arrival of social media... Read More
Aug
26
2017
How to use sport to connect with communities and change behaviours
Sport is followed by millions of people across the globe. Here in the UK, in the USA, Russia – any country where it is played, televised or supported, sport inspires belief and following across all ages. And it’s that belief that makes it such a useful tool in... Read More
The power of automated marketing
Download Report