Creating Healthier and Happier Communities with Behaviour Change Marketing

In our busy world, it’s important to help communities live healthier and happier lives. One way to do this is through behaviour change marketing. This isn’t about selling products; it’s about encouraging people to make better lifestyle choices that stick. What Does Behaviour Change Marketing Do? Behaviour... Read More

Advanced Research Techniques in Marketing for Behaviour Change

In marketing aimed at encouraging big life changes, like stopping smoking or eating healthier, understanding why people do what they do is essential. Using advanced research techniques such as co-creation workshops helps marketers understand these motivations, providing a strong foundation for campaigns that truly encourage positive actions. How Insight Generation... Read More

Leveraging Co-Creation Workshops for Deeper Understanding in Behaviour Change

In behaviour change marketing, the aim is to encourage people to make better choices, like quitting drinking or exercising more. It’s vital to really understand why people act the way they do. Co-creation workshops are a brilliant way to get to the heart of these issues. These workshops aren’... Read More

Rochdale Creates Chooses Perfect Circle to Build Its New Culture & Placemaking Directory Website

In the first of our three-part series, we’re excited to share how our partnership with Rochdale Creates began. The team at Rochdale Creates had a bold idea: to create an online home for the borough’s creative community. They wanted a place where artists, makers, performers and cultural groups... Read More

Future Trends in Behaviour Change Marketing: Innovations and Predictions for the Next Decade

As we head into 2024, behaviour change marketing is set to undergo significant transformations. These changes will be strongly influenced by technological advancements, shifts in consumer attitudes and a better understanding of what motivates us psychologically. Behaviour change marketing remains crucial for promoting healthier lifestyles and driving environmental sustainability and social... Read More

Campaign Spotlight: Men’s Health Week

As experts in behaviour change campaigns, we are always keeping an eye out for the latest public health campaigns that are running. The recent one to capture our attention is Men’s Health Week. Men’s Health Week from the Men’s Health Forum runs from the 12-18th June... Read More

Campaign Spotlight: New Better Health Campaign

As experts in health campaigns in the North West, we are always keeping an eye out on the campaigns that are out there and the latest one to catch our eye is the new Better Health Campaign. The new Better Health marketing campaign from the UK Government aims to help... Read More

Why Behavioural Science Matters in Social Change Marketing

When it comes to social change or behaviour change marketing, it is essential to understand human behaviour. Why do we make certain decisions or behave in a certain way? This is where behavioural science comes in. Behavioural science is the study of human behaviour covering everything from decision-making to the... Read More

Behaviour Change at Scale: Automating Safety Communications Across 20+ Languages

As we explored in our previous article Building a Global Marketing Automation Platform for eDriving, marketing automation enables organisations to deliver structured communication programmes to complex global audiences. For companies operating internationally, however, scaling communication presents an additional challenge — language. Driver safety programmes often operate across dozens of countries, each... Read More

Campaign Spotlight: Join the 20 Minute Movement

As experts in behaviour change in the North West, we are always keeping an eye out on the behaviour change campaigns that are out there and the latest one to catch our eye is the 20 Minute Movement Campaign from Living Well. Based in the Bradford District, the 20 Minute Movement Campaign... Read More