Behaviour Change at Scale: Automating Safety Communications Across 20+ Languages

As we explored in our previous article Building a Global Marketing Automation Platform for eDriving, marketing automation enables organisations to deliver structured communication programmes to complex global audiences. For companies operating internationally, however, scaling communication presents an additional challenge — language. Driver safety programmes often operate across dozens of countries, each... Read More

Campaign Spotlight: Join the 20 Minute Movement

As experts in behaviour change in the North West, we are always keeping an eye out on the behaviour change campaigns that are out there and the latest one to catch our eye is the 20 Minute Movement Campaign from Living Well. Based in the Bradford District, the 20 Minute Movement Campaign... Read More

How to Build a Behaviour Change Email Drip Campaign

As a leading marketing automation agency, we are focused on behaviour change in Manchester. One of the most effective methods we use for reaching a target audience is a behaviour change email drip campaign. Email is still one of the best direct communication strategies available and an email drip campaign... Read More

Behaviour Change Example: Winter Friends Campaign

As specialists in behaviour change campaigns, we appreciate a good behaviour change example and the latest one to capture our attention is the Winter Friends campaign run by Leeds City Council. With rising energy costs, and the general cost of living skyrocketing this campaign is much needed to help communities... Read More

Behaviour Change Research: Why is it Vital?

Research is an important part of any marketing strategy but when it comes to behaviour change research, it is vital. Gaining a deep understanding of your target audience by putting in the research time can help you successfully encourage them to change their behaviour. A good behaviour change marketing plan... Read More

Mental Health Campaign Spotlight: The Check-In Campaign

Here at Perfect Circle, we appreciate a good behaviour change campaign and the latest one to capture our attention is The Check-In Campaign from the West Yorkshire and Harrogate Health & Care Partnership. The Check-In Campaign is a mental health campaign that is designed to raise awareness of mental health... Read More

Why is Research Critical in Behaviour Change Marketing?

Women make or influence 85% of all purchasing decisions and 80% of the healthcare decisions for their family. Understanding what or who can affect your audience is why thorough research is critical in behaviour change marketing. Research is a vital component of any marketing strategy, but when it comes to behaviour change... Read More

Digital Marketing Tactics that Drive Behaviour Change

Mobile phones and social media have become ingrained in our everyday lives, with 45 million social media users and an estimated 94% of adults in the UK owning a mobile phone. Digital marketing tactics are becoming an essential part of behaviour change campaigns. When it comes to Behaviour Change marketing, one of... Read More

What Role Does Automation Play in Behaviour Change Marketing?

On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing... Read More

Why Global Driver Safety Requires More Than Training

For many organisations, driver safety programmes still rely heavily on traditional training. As we explored in our previous article How Behaviour Change Campaigns Are Making Global Roads Safer, improving road safety requires more than simply delivering training sessions. Drivers attend classroom sessions, complete online modules or watch training videos designed... Read More