Nov
30
2022
Behaviour Change Example: Winter Friends Campaign
As specialists in behaviour change campaigns, we appreciate a good behaviour change example and the latest one to capture our attention is the Winter Friends campaign run by Leeds City Council. With rising energy costs, and the general cost of living skyrocketing this campaign is much needed to help communities... Read More-01_500_350_c1.png)
Sep
13
2022
Behaviour Change Research: Why is it Vital?
Research is an important part of any marketing strategy but when it comes to behaviour change research, it is vital. Gaining a deep understanding of your target audience by putting in the research time can help you successfully encourage them to change their behaviour. A good behaviour change marketing plan... Read More-03_500_350_c1.png)
Jul
11
2022
Mental Health Campaign Spotlight: The Check-In Campaign
Here at Perfect Circle, we appreciate a good behaviour change campaign and the latest one to capture our attention is The Check-In Campaign from the West Yorkshire and Harrogate Health & Care Partnership. The Check-In Campaign is a mental health campaign that is designed to raise awareness of mental health... Read More-02_500_350_c1.jpg)
Aug
26
2021
Why is Research Critical in Behaviour Change Marketing?
Women make or influence 85% of all purchasing decisions and 80% of the healthcare decisions for their family. Understanding what or who can affect your audience is why thorough research is critical in behaviour change marketing. Research is a vital component of any marketing strategy, but when it comes to behaviour change... Read More-03_500_350_c1.jpg)
Feb
8
2021
Digital Marketing Tactics that Drive Behaviour Change
Mobile phones and social media have become ingrained in our everyday lives, with 45 million social media users and an estimated 94% of adults in the UK owning a mobile phone. Digital marketing tactics are becoming an essential part of behaviour change campaigns. When it comes to Behaviour Change marketing, one of... Read More-03_500_350_c1.jpg)
Oct
23
2020
What Role Does Automation Play in Behaviour Change Marketing?
On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing... Read More
May
17
2020
Why Global Driver Safety Requires More Than Training
For many organisations, driver safety programmes still rely heavily on traditional training. As we explored in our previous article How Behaviour Change Campaigns Are Making Global Roads Safer, improving road safety requires more than simply delivering training sessions. Drivers attend classroom sessions, complete online modules or watch training videos designed... Read More
Feb
20
2020
How to Build an Effective Behaviour Change Email Campaign
With over 3.9 billion active email users globally and 293.6 billion emails being sent and received every day in 2019, it’s no wonder that email is such an effective tool for communicating with your audience as part of your behaviour change campaign. For many, email has become part of our everyday lives... Read More_v2-03_500_350_c1.jpg)
Jan
6
2020
3 Behaviour Change Trends for 2020
According to YouGov, 25% of people in the UK will make a New Year’s resolution, or in other terms a commitment to change a behaviour that could have a positive impact on their life. Among the most popular resolutions are to get fitter, eat healthier, quit smoking or reduce the... Read More_v2-03_500_350_c1.jpg)
Dec
18
2019
Is Facebook Part of your Behaviour Change Strategy?
According to Statista, approximately 36 million people in the UK use Facebook and by 2022 this is expected to reach in excess of 42 million. Given its popularity and how it has become a part of our everyday lives, it is an ideal platform to help drive positive behaviour change. Implementing a successful... Read More
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