How Behaviour Change Campaigns Are Making Global Roads Safer

Across the world, organisations are increasingly recognising that traditional driver safety training alone is not enough to reduce road risk. While classroom training and policy awareness programmes play an important role, research consistently shows that most road incidents are caused by human behaviour rather than a lack of knowledge. This... Read More

How Can Changing Peoples Attitudes About Recycling Help Councils Save Money?

England’s ‘waste from households’ recycling rate has fallen following an increase in the previous year. Leading Councils to ask how can they change peoples attitudes about recycling? The decline in recycling rates means that local authorities will see an increase in their costs, as the more households throw away... Read More

eDriving Appoints Perfect Circle as Marketing Automation Partner

Perfect Circle, a UK behaviour change marketing agency, has been appointed by global driver risk management company eDriving to support its international marketing automation and behavioural communications programme. The partnership brings together two organisations with a shared mission: using behavioural insight and technology to influence safer driving behaviour worldwide. While... Read More

Why are Real-Life Stories Important in Behaviour Change Campaigns?

We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign... Read More

Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign

For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which... Read More

Which Strategies Motivate Behaviour Change?

An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to... Read More

How is Marketing Automation Changing Healthcare Marketing?

Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that... Read More

Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment... Read More

Building a Global Marketing Automation Platform for eDriving

As we explored in our previous article Why Global Driver Safety Requires More Than Training, improving driver safety requires more than traditional training programmes. Organisations responsible for large fleets increasingly rely on behaviour-led driver risk management platforms to improve safety and reduce collisions across their operations. For global driver safety... Read More

How can Video Content be Used Across the Funnel in Social Marketing?

Video content can be used to attract 3x more visitors to your website. Video content is easy to digest and visually stimulating and is one of the most effective ways to communicate with your target audience to change behaviours. The ability to get your key messages across quickly and engage... Read More